This project was inspired by Ralph Lauren’s Double RL line, a collection that perfectly embodies the owner's personal style and deep appreciation for cowboys, nature, and horseback riding.

With this in mind, I envisioned a small flagship/concept store, a space that functions as both a tailor and a private dressing room, offering an entirely personalized and exclusive shopping experience, where only one customer is present at a time.

The first space is designed to feel less like a traditional store and more like the entrance to a ranch in the American plains, drawing inspiration from polo paintings and the brand’s equestrian heritage. This leads to a concealed entrance, opening into a richly hued redwood changing and tailoring room, a reminder to the Victorian era of the US, offering an intimate and private atmosphere. The changing room itself is elevated by a luxurious relaxation area, a plush seating space where the customer’s closest friends can gather, transforming the moment into a shared, emotional experience. It’s reminiscent of the magical feeling of a bride stepping into a wedding dress, where the support of loved ones adds warmth, intimacy, and excitement to the moment. The atmosphere here invites laughter, conversation, and connection, turning the fitting room into a celebration of personal style and cherished bonds.

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